This new manuscript walks the reader through the project's methodology, campaign planning and strategy development, literature review process, creation and testing, implementation, evaluation, and preliminary findings. The preliminary findings conclude that 100% of AI/AN viewers liked the video and that the vast majority (80.4%) thought the video increased awareness of infant mortality rates and risk for infant mortality. This suggests that the Native Generations pilot study successfully met the project objectives. Going forward, the authors suggest that future studies should look at indicators that measure changes such as the utilization of Native-specific resources, baseline IM knowledge, and evaluation of retention of information in order to collect the necessary information to support a full-scale of the Native Generations campaign. (October 2016)
