Urban Indian Health Institute Steps Out in a New Style

In March 2015, we announced our new look, complete with a new logo and branding style. The new look honors our history, provides a foundation for our future, and reflects those we serve. The mission of UIHI, a Division of Seattle Indian Health Board (SIHB), is to decolonize data, for Indigenous people, by Indigenous people.

Our Logo Tells a Story

UIHI leadership and staff redesigned our logo and visual brand style together with Victor Pasqual of Digital Navajo, a Native American-owned creative company. The new logo incorporates and re-envisions many aspects of the past logo, including the circular shape, the color red, and the skyline. The new logo takes a modern spin on these aspects. The circle originated in SIHB’s logo and represents continuous life and union of the people in good health. The color red and the circle link UIHI’s brand with SIHB’s brand. The urban skyline image and the feather represent our mission to serve all American Indians and Alaska Natives (AI/ANs), with a focus on those who live in urban settings. The tricolor “leaves” on the left symbolize growth and forward thinking. As the work we do advances to serve the changing health needs of urban AI/ANs, so does the image of UIHI in our logo and visual branding.

New Look, Same Organization

UIHI was established as a division of SIHB, a community health center for urban Indians. We are one of 12 Tribal Epidemiology Centers (TECs) funded by the Indian Health Service. While the other 11 TECs primarily work with tribes regionally, we focus on the nationwide urban AI/AN population. We assist Urban Indian Health Organizations (UIHOs), which are private, non-profit, corporations that serve AI/AN people in select cities with a range of health and social services, from outreach and referral to full ambulatory care. UIHOs provide traditional health care services, cultural activities, and a culturally-appropriate place for urban AI/ANs to receive health care. Our staff work on multiple, varied, ongoing public health projects to benefit AI/AN people.

At UIHI, we decolonize data, for Indigenous people, by Indigenous people.

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